About WOMOW

What is WOMOW?

WOMOW stands for Word Of Mouth On the Web.

The idea is to provide a platform for word-of-mouth information so that people's recommendations can help others find the best local businesses (and avoid the worst).


We all know how powerful a recommendation is, but with our busy lives it's sometimes hard to have that over-the-fence chat with our neighbours to find out where they get their hair cut or their car serviced. But who doesn't want to hear about a great new restaurant that's just opened, a fantastic plumber that won't rip you off, or a dentist that makes the experience pleasant?

 

How We're Different

Traditional directories let you find businesses - but how do you know if they're any good?  The businesses that pay the most are always the most prominent but this tells you nothing about their service.

We believe good businesses should be rewarded and WOMOW helps them by amplifying their word-of-mouth reputation. And if businesses are providing poor service, well we believe people should know about this so that they can choose other alternatives.

For us, it's early days, but we're hoping to make WOMOW a way to find the best local businesses, using real information from real people.

And for businesses, WOMOW provides a place where they can be promoted on merit (not on how much they spend) and good businesses can acquire quality-oriented customers, without spending a fortune.

It's just word-of-mouth on steroids.

 

How it Works

1)  People enter ratings about businesses they've used.
They explain what they loved or didn't love about their experience, and they give each business a WOWFactorTM rating for quality, value-for-money, service, and their overall experience.  Each user has a TrustFactorTM to indicate how reliable their rating might be.  (In real life, some people's recommendations are worth more than others and the TrustFactorTM simulates this.)
2)  Other people can find the best businesses (and know which ones to avoid).
When someone needs to find a business, they see a list of categorised businesses that have all been rated, with juicy information describing real customers' experiences, as well as details of how close the business is to them.  They can also sign up to receive a regular email with the ratings for businesses nearby.


Simple really - and surprising it hasn't been done before.